Is Your Loyalty Program Worth It? 5 ways to ensure your Program makes the cut
Our research finds that new program enrollment has grown by 31% in the past four years to 14.3 Programs per member; yet, only 6.7 Programs are active. This means that if your Program is not engaging or properly rewarding Members for their devotion, your Program is at risk and needs work.
Experience drivers like digital, personalization, and the human touch comprise 64% of what drives satisfaction, and are more important than monetary drivers (36%) such as discounts, rewards, and redemptions, in achieving Program satisfaction
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