Bond Readies Sixth Annual Report on Consumer Loyalty and Rewards Programs

Visa Extends Sponsorship to Help Benefit Partners Across the U.S. and Canada.

Toronto & San Francisco — April 12, 2016 — Bond Brand Loyalty’s industry-defining annual snapshot of customer loyalty and engagement, The Bond Loyalty Report, launches this spring. For 2016, the sixth annual study features an unprecedented assessment of more than 19,000 consumers and over 280 loyalty programs across a range of industries. Visa also continues its role as sponsor of the Bond Loyalty Report, expanding its support to include both the United States and Canada for 2016.

In these rapidly changing times, having the right data and key insights to inform your loyalty and customer experience strategy is essential

“Loyalty programs are playing an increasingly important role for almost every type of business offering products and services,” said Mike Lemberger, Senior Vice-President, Loyalty and Offers Products, Visa Inc. “Our sponsorship of the Bond Loyalty Report allows us to put data and insights directly in the hands of the companies who want to innovate, differentiate and lead in building high-impact loyalty and reward programs for their customers. We’re committed to helping our partners keep their ‘fingers on the pulse’ of consumer attitudes and behaviors which drive brand loyalty and ultimately grow customer engagement and brand preference.”

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